Clever crowdfunding in animation industry
Despite the growth in popularity of community funding, only a few animated projects have appeared on Czech portals which obtained funds through crowd-funding to complete a film, digitise older ones or use the campaign to popularise an already finished project. Successful examples are The Tree by Lucie Sunková on Startovač and the DVD release of Old Czech Legends by Jiří Trnka on Everfund. Other projects have tried their luck with proven international portals, where they hope to attract the interest of a larger number of supporters, such as the computer game “I Hope” on Kickstarter, created during last year’s Anomalia courses in the Czech Republic, and the collection for the realisation of the latest film Insects by Jan Švankmajer on Indiegogo. The potential of crowd-funding to support the production of new films, animated games and post-production is far from negligible. There is interesting feedback from the audience the product is intended for, and a viral campaign can attract new viewers as well provide important publicity for projects. Also, investors and producers see a practical purpose of crowd-funding as being a sort of filter which predicts the future popularity of projects. Another positive effect is creating a community that feels a […] ...
